Marketing Analytics Analyst in Irving, TX at Cottonwood Financial

Date Posted: 9/9/2019

Job Snapshot

Job Description

Reporting to our Director of Marketing Analytics, this position’s charter is to increase the company’s profits through advanced analytics applied to business problems in Marketing, focusing on both online and offline marketing campaigns and strategies as well as consumer journey and conversion optimization. This individual will be a key member in an exciting, fast-paced, and growing team that is making an immediate impact across the entire consumer life cycle (prospecting, acquisitions, retention and re-activation). This is a great opportunity for a talented person to broaden his/her business skill set through exposure to a wide variety of business problems and challenge him/herself with projects that can span from tactical to strategic in nature. This position is based at our Administrative Office (HQ) in Irving (Las Colinas), Texas.

KEY RESPONSIBILITIES

  • Design, read, and report on marketing optimization tests for channels including Direct Mail, TV, Paid Search, Online Display, Paid Social, Email, and Radio
  • Identify, support, and implement new projects related to the overall improvement of Marketing business processes, serving as a key stakeholder for all aspects of the Marketing Analytics project life cycle (design, development, testing, implementation, monitoring)
  • Work closely with the Marketing team to devise, test, and analyze Marketing programs related to loyalty, lead-buying, referral incentives, personalization of messaging
  • Proactively collaborate with Information Technology (Database Engineers, Application Development, Business Intelligence), Product Development, Marketing, Compliance, Decision Science, Credit Risk Management, and other internal groups to implement new strategies, campaigns and tests relating to business opportunities
  • Successfully manage and complete multiple concurrent projects without getting losing focus
  • Provide timely and quantified recommendations in response to ad hoc analysis requests by the Director of Marketing Analytics and
  • Head of Risk Management and Decision Science
  • Develop actionable reports for use by the senior leadership team

REQUIREMENTS

  • BS in an analytical field such as Statistics, Econometrics, Applied Mathematics or other applied science degree
    1 years of work experience
  • Advanced user of SAS/STAT procedures
  • Advanced user of SAS to merge and mold data sets into a useful format
  • Results-oriented self-starter who is confident in defending his/her critical thinking abilities
  • Proven track record of developing successful predictive analytics related to marketing activities and/or consumer behaviors
  • Capitalistic mindset supported by a strong business acumen and work ethic
  • Demonstrated ability to communicate ideas and analysis results effectively both verbally and in writing to a non-technical audience
  • Local (Dallas/Fort Worth area) candidates only – no relocation
  • Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the future

PREFERRED QUALIFICATIONS

  • Master’s degree in Statistics or Econometrics strongly preferred
  • Previous experience as a Data Scientist, Statistician, Risk Analyst, Quantitative Analyst, or Marketing Analytics Analyst
  • 1 years of coding experience in open source programming languages such as Python or R
  • Work experience in Marketing Related Analytics (digital or non-digital)
  • Work experience in consumer credit

COMPENSATION

  • Annual salary of $74,000

BENEFITS

  • Medical, dental, and vision
  • Voluntary life/ AD&D
  • Short-term & long-term disability
  • 401K with company match
  • Paid vacation, holidays, and sick time
  • Paid maternity, paternity, extended medical leave, and jury duty
  • Corporate discount program on personal cell phone accounts with select providers
  • Business casual work environment

ABOUT COTTONWOOD
Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the United States. We have zero debt, have been profitable every year since inception, and our growth is funded entirely through internally generated capital. Headquartered in Irving (Las Colinas), Texas, we have company-owned locations, under our Cash Store brand, across the country. Through this national brick-and-mortar footprint, we provide best-in-class customer service and offer an innovative mix of financial products and services to our customers.

We have been named multiple times to the Inc. 5000 list of America’s fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.