Senior Marketing Analyst in Irving, TX at Cottonwood Financial

Date Posted: 10/27/2019

Job Snapshot

  • Employee Type:
  • Location:
    1901 Gateway Drive
    Irving, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Reporting to our Director of Marketing, the Senior Marketing Analyst is entrusted to lead the strategy, testing, and optimization of various direct response marketing campaigns to increase lead generation and drive ROI. This position requires an in-depth understanding of marketing best practices and a proven track record of exceptional growth through both traditional and digital marketing channels. This key contributor will devise and implement continual testing and analysis to increase lead volume, improve conversion rate, and grow incremental new customers while providing the best customer experience.

The Senior Marketing Analyst will be a leading member of an exciting, fast-paced, and growing team that is making an immediate impact across the entire customer lifecycle. This is a great opportunity for a talented person to broaden his/her skill set by taking responsibility and driving strategy for a multi-million dollar marketing budget, managing vendors, presenting performance reporting to senior management, and challenging him/herself with projects that can span from tactical to strategic in nature. Our preferred candidate will be passionate about marketing, a team-player, detail-oriented, an effective communicator, and be able to multi-task. This position is based at our Administrative Office (HQ) in Irving (Las Colinas), Texas.


  • Direct strategy for multiple media channels, creating cohesive campaigns across various outlets, and focusing on customer acquisition and retention
  • Monitor and analyze channel performance, implementing optimizations and a/b/n testing when opportunities arise
  • Proactively seek innovative, new media solutions to test, presenting business cases for those opportunities to senior management
  • Oversee and collaborate with outside vendors and agencies to achieve superior results
  • Work with teammates to ensure optimal performance and growth of each media
  • Manage/contribute to the content and creative needed for campaigns as necessary
  • Provide valuable input for overarching marketing strategy planning with department team members and senior leadership
  • Stay on the forefront of direct response marketing news and trends, driving strategy and advising on best practices


  • Bachelor’s degree in Business Marketing or similar field
  • 5 years of work experience in marketing and/or advertising
  • Experience directing and implementing local SEO tactics
  • Results-oriented self-starter who is confident in defending his/her critical thinking abilities
  • Entrepreneurial mindset supported by a strong business acumen and work ethic
  • Outstanding organizational skills, as well as verbal and written communication skills
  • Advanced user of Google Analytics, Word, Excel, and PowerPoint
  • Experience managing vendors or agency experience
  • Local (Dallas/Fort Worth area) candidates only – no relocation
  • Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the future


  • Experience with website content management system
  • Experience with a CRM
  • Writing and/or design experience a plus


  • Annual salary of $76,500


  • Medical, dental, and vision
  • Voluntary life/ AD&D
  • Short-term & long-term disability
  • 401K with company match
  • Paid vacation, holidays, and sick time
  • Paid maternity, paternity, extended medical leave, and jury duty
  • Corporate discount program on personal cell phone accounts with select providers
  • Business casual work environment

Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the United States. We have zero debt, have been profitable every year since inception, and our growth is funded entirely through internally generated capital. Headquartered in Irving (Las Colinas), Texas, we have company-owned locations, under our Cash Store brand, across the country. Through this national brick-and-mortar footprint, we provide best-in-class customer service and offer an innovative mix of financial products and services to our customers.

We have been named several times to the Inc. 5000 list of America’s fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.