Campaign Analyst - Marketing Analytics in Irving, TX at Cottonwood Financial

Date Posted: 4/26/2021

Job Snapshot

  • Employee Type:
  • Location:
    Irving, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Compensation
    USD $62,100.00/Yr.

Job Description

Reporting to our Director of Marketing Analytics, this position’s charter is to increase the profitability and efficiency of Marketing efforts through statistical analytics applied to business problems and providing high quality decision support to the executive team. This position will work with 3rd party data providers (ie credit bureaus and mail processors), in addition to internal departments (ie Marketing, Marketing Analytics, Credit Risk Management, Data Management and Governance, and Decision Science) to process campaigns as well as conduct analysis, reporting, and testing to optimize marketing related strategies for acquisition, retention and reactivation.

This is a great opportunity for a talented person to broaden his/her business skill set through exposure to a wide variety of business problems and challenge him/herself with projects that can span from tactical to strategic in nature. Our preferred candidate will be passionate about analysis, a team-player, detail-oriented, an effective communicator, and be able to multi-task. This position is based at our Administrative Office (HQ) in Irving (Las Colinas), Texas.

Key Responsibilities

  • Support the profitable management of Marketing strategies and related projects by monitoring trends, identifying opportunities, creating digestible dashboards, developing and presenting recommendations, implementing strategies, and measuring the impact
  • Work with the latest tools, libraries, platforms, and languages to build effective data visualizations to assist in optimizing the various marketing channels
  • Proactively collaborate with, Marketing, Credit Risk Management, Data Management and Governance and other internal groups to implement new campaign strategies and tests
  • Accountable for the successful management and completion of multiple concurrent projects that are on-time and with high quality
  • Provide timely and justified recommendations in response to ad hoc analysis requests by internal groups
  • Develop actionable reports for use by the senior leadership team


  • BS in an analytical field such as Business Intelligence, Analytics, Statistics, Computer Science, or highly quantitative field
  • 1+ years of hands-on work experience developing analytics solutions
  • Advanced user of database query languages such as SAS and SQL
  • 1+ years of hands-on work experience with Visualization Tools such as Tableau or Power BI
  • Results-oriented self-starter who is confident in defending his/her critical thinking abilities
  • Capitalistic mindset supported by a strong business acumen and work ethic
  • Demonstrated ability to communicate ideas and analysis results effectively both verbally and in writing to a non-technical audience
  • Local (Dallas/Fort Worth area) candidates only – no relocation
  • Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the future

Preferred Qualifications

  • 3+ years of hands-on work experience developing analysis, reporting, and testing
  • 1+ years of coding experience in open-source programming languages such as Python or R
  • Work experience in Marketing Related Analytics


  • Annual salary of $62,100


  • Medical, dental, and vision
  • Voluntary life/ AD&D
  • Short-term & long-term disability
  • 401K with company match
  • Paid vacation, holidays, and sick time
  • Paid maternity, paternity, extended medical leave, and jury duty
  • Corporate discount program on personal cell phone accounts with select providers
  • Corporate discount on Microsoft 365 Home Use Program annual subscriptions and additional Microsoft products
  • Business casual work environment

About Cottonwood

Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the United States. We have zero debt, have been profitable every year since inception, and our growth is funded entirely through internally generated capital. Headquartered in Irving (Las Colinas), Texas, we have company-owned locations, under our Cash Store brand, across the country. Through this national brick-and-mortar footprint, we provide best-in-class customer service and offer an innovative mix of financial products and services to our customers.

We have been named multiple times to the Inc. 5000 list of America’s fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.