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MARKETING ANALYST in Irving, TX at Cottonwood Financial

Date Posted: 10/23/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    1901 Gateway Drive
    Irving, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    10/23/2018

Job Description

Reporting to our Director of Marketing, the Marketing Analyst is entrusted to execute direct response marketing tactics across a variety of media channels. This position will work with marketing team members to conduct continuous testing and analysis to increase lead volume, improve conversion rate, reactivate existing customers, and grow incremental new customers while providing the best customer experience.

This is a great opportunity for a talented person to broaden his/her skill set in traditional and digital marketing methods, influence strategy for a multi-million-dollar marketing spend, work with vendors, draft performance reporting, and challenge him/herself with projects that can span from tactical to strategic in nature. This position offers a rare opportunity to learn to manage a variety of marketing channels alongside senior marketing professionals. Our preferred candidate will be passionate about marketing, a team-player, detail-oriented, an effective communicator, and be able to multi-task. This position is based at our Administrative Office (HQ) in Irving (Las Colinas), Texas. KEY RESPONSIBILITIES

  • Monitor and maintain assigned medias on a daily basis, including SEO, SEM, direct mail, television, SMS, radio and more
  • Execute strategy to drive profitable new customer conversions
  • Collect and organize data to draft reports on channel performance
  • Manage projects, ensuring they stay on time and on budget
  • Implement optimizations and run a/b testing initiatives 
  • Assist with crafting strategic documents as needed 
  • Manage compliance approval process 
  • Oversee and collaborate with outside vendors and agencies to achieve superior results
  • Stay on the forefront of direct response marketing news and trends, providing input on strategy and best practices
  • Other duties as assigned

COMPENSATION

  • Starting annual salary of $59,000

BENEFITS 

  • Medical, dental, and vision
  • Voluntary life/ AD&D
  • Short-term & long-term disability
  • 401K with company match
  • Paid vacation, holidays, and sick time
  • Paid maternity, paternity, extended medical leave, and jury duty
  • Corporate discount program on personal cell phone accounts with select providers
  • Business casual work environment

Job Requirements

  • Bachelor’s degree in Business, Marketing, or related field
  • 2+ years of work experience in marketing and/or advertising
  • Results-oriented self-starter who is comfortable working with data to identify key performance trends
  • Entrepreneurial mindset supported by a strong business acumen and work ethic
  • Outstanding organizational skills, as well as verbal and written communication skills
  • Intermediate user of Microsoft Word, Excel, and PowerPoint 
  • Local (Dallas/Fort Worth area) candidates only – no relocation
  • Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the future

PREFERRED QUALIFICATIONS

  • Experience with Sitecore content management system
  • Experience in Salesforce CRM for reporting
  • Proficient user of Google Analytics
  • Experience managing vendors or agency experience

ABOUT COTTONWOOD

Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the consumer finance industry.  We have zero debt, have been profitable every year since inception, and our growth is funded entirely through internally generated capital.  Headquartered in Irving (Las Colinas), Texas, we have company-owned locations, under our Cash Store brand, across the country.  Through this national brick-and-mortar footprint, we provide best-in-class customer service and offer an innovative mix of financial products and services to our customers.

We have been named several times to the Inc. 5000 list of America’s fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.