Date Posted: 6/9/2018

Job Snapshot

Job Description

Reporting to our Director of Marketing Analytics, this position’s charter is to increase the company’s profits through advanced analytics applied to business problems in Marketing, focusing on Direct Mail and also including TV, Paid Search, Online Display, Paid Social, and Email. This individual will be a key analyst in an exciting, fast-paced, and growing team that is making an immediate impact across the entire company. This is a great opportunity for a talented person to take his/her next career step to take on greater responsibility in managing projects to help solve a wide variety of business problems.    Senior Data Scientists - Marketing Analytics (a.k.a. Senior Analysts - Marketing Analytics) are based at our Administrative Office (HQ) in Irving (Las Colinas), Texas.

  • Work closely with the Marketing team to profitably manage Direct Mail campaigns by monitoring trends, extracting and analyzing data, identifying opportunities, developing and presenting recommendations, implementing the strategies and measuring the impact
  • Design, read, and report on marketing optimization tests for channels including Direct Mail, TV, Paid Search, Online Display, Paid Social, Email, and Radio
  • Identify, support, and implement new projects related to the overall improvement of Marketing business processes, serving as a key stakeholder for all aspects of the Marketing Analytics project life cycle (design, development, testing, implementation, monitoring)
  • Work closely with the Marketing team to devise, test, and analyze Marketing programs related to loyalty, lead-buying, referral incentives, personalization of messaging
  • Successfully manage and complete multiple concurrent projects without getting bogged down
  • Provide timely and quantified recommendations in response to ad hoc analysis requests by the Director of Marketing Analytics and Head of Risk Management and Decision Science
  • Act as an internal resource for SAS best practices
  • Develop actionable reports for use by the senior leadership team

  • Annual salary of $90,000

  • Medical, dental, and vision
  • Voluntary life/ AD&D
  • Short-term & long-term disability
  • 401K with company match
  • Paid vacation, holidays, and sick time
  • Paid maternity, paternity, extended medical leave, and jury duty
  • Corporate discount program on personal cell phone accounts with select providers
  • Business casual work environment

Job Requirements

  • Bachelor of Science degree in an analytical field such as Statistics, Econometrics, Applied Mathematics or a highly quantitative engineering (e.g. Chemical Engineering)
  • Master’s degree in an analytical field, MS Statistics is a major plus
  • 2-5 years of work experience as a Data Scientist, Statistician, Risk Analyst, Quantitative Analyst, Marketing Analyst, or other analytics roles in a consumer credit environment
  • Advanced user of SAS/STAT procedures and Excel
  • Advanced user of SAS to merge and mold data sets into a useful format
  • Results-oriented self-starter who is confident in defending his/her critical thinking abilities 
  • Proven track record of developing successful predictive analytics and decisioning strategies
  • Experience developing and implementing predictive scores
  • Capitalistic mindset supported by a strong business acumen and work ethic
  • Demonstrated ability to communicate ideas and analysis results effectively both verbally and in writing to a non-technical audience
  • Local (Dallas/Fort Worth area) candidates only – no relocation
  • Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the future

  • Work experience leading custom score development and implementation projects

Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the United States.  We have zero debt, have been profitable every year since inception, and our growth is funded entirely through internally generated capital.  Headquartered in Irving (Las Colinas), Texas, we have company-owned locations, under our Cash Store brand, across the country.  Through this national brick-and-mortar footprint, we provide best-in-class customer service and offer an innovative mix of financial products and services to our customers.

We have been named multiple times to the Inc. 5000 list of America’s fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.